Press &
Media Kit.
Logos, color, and banner artwork for partners, organizers, and press covering Sideways Data, the timing and registration platform for Rally, RallyCross, Solo, and beyond.
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A
Voice
Direct. Confident. A little blue-collar. We talk like a flagger at a startline: clear instructions, no fluff. Avoid corporate softening words like "solutions," "leverage," and "empower."
B
Naming
Always written as Sideways Data: two words, both capitalized. Domain is sidewaysdata.com. Never "SidewaysData" in body copy. Never "Side-Ways Data."
C
Clear Space
Keep clear space around the mark equal to the height of the "S" in the wordmark. Do not crop, rotate, recolor, drop-shadow, or place the mark on a busy photo without a tint overlay.
D
Typography
Poppins is the system. Headings: 600–700 weight, generous letter-spacing on uppercase labels. Body: 400–500. Don't substitute fonts to "match your team."
E
Color Use
Red is an accent, not a flood. Use it for the mark, primary actions, and live state. Headlines stay near-black on white. Avoid red on grey, and never red on red.
F
Photography
Real cars, real people, real dirt. Stock photography of generic businesspeople is off-brand. When in doubt, shoot it at an event.
DO
- Use the wordmark at minimum 80 px wide on screen.
- Place the reversed mark on backgrounds darker than #333.
- Honor the red: one accent color, one job.
DON'T
- Recolor the mark or apply gradients.
- Stretch, skew, or outline the logo.
- Use the bumper sticker art in place of the logo.
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PRIMARY
Sideways Red
- HEX
- #EB2329
- RGB
- 235 / 35 / 41
- HOVER
- #C01E24
NEUTRAL / DARK
Track Black
- HEX
- #111111
- BODY
- #333333
- MUTED
- #666666
NEUTRAL / LIGHT
Paddock White
- HEX
- #FFFFFF
- SURFACE
- #FAFAFA
- HOVER
- #F5F5F5
SUPPORT
Caution Tint
- HEX
- #FDF2F2
- BORDER
- #E0E0E0
- WARN
- #FFC107
PRESS / PARTNERSHIPS
Need something not in the kit?
Hi-res renders, organizer-specific co-branding, or interview availability. Just ask.
Contact the Team
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